Abacus is a market research company that focuses to a specific and clearly defined part of the procedure of research: Primary data collection.<\/p>\n
Quantitative Research<\/strong><\/a><\/p>\n Quantitative is the kind of research that is based on the data collection from a big sample of respondents, in order to measure the market tendencies and understand consumers’ behaviours. There are different kinds of researches such as f2f, d2d, hall tests etc.<\/p>\n Qualitative Research<\/strong><\/a><\/p>\n Qualitative is the kind of research that is based on In-depth interviews in order to analize the respondnets’ opinion\/knowledge of a certain product\/service. The most common kinds of qualitative research are focus groups and in-depth interviews.<\/p>\n","protected":false},"excerpt":{"rendered":" Abacus is a market research company that focuses to a specific and clearly defined part of the procedure of research: Primary data collection. Quantitative Research Quantitative is the kind of research that is based on the data collection from a big sample of respondents, in order to measure the market tendencies and understand consumers’ behaviours. … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-159","page","type-page","status-publish"],"ams_acf":[],"_links":{"self":[{"href":"https:\/\/abacus-research.gr\/en\/wp-json\/wp\/v2\/pages\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abacus-research.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abacus-research.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abacus-research.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abacus-research.gr\/en\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":0,"href":"https:\/\/abacus-research.gr\/en\/wp-json\/wp\/v2\/pages\/159\/revisions"}],"wp:attachment":[{"href":"https:\/\/abacus-research.gr\/en\/wp-json\/wp\/v2\/media?parent=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}